Hailey Bieber has attracted major attention on social media following her latest collaboration with Kim Kardashian’s SKIMS brand, with many fans describing her as “the most powerful model in the world.”
The 29-year-old model was the face of the new campaign for the Everyday Cotton collection, while the products sold quickly just a few days after the promotional photos were released.
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Several bra and underwear styles immediately went out of stock, prompting shoppers to sign up for waiting lists, DailyMail writes.
On social media, many users praised Hailey’s appearance, calling the campaign one of SKIMS’ most successful.
Some even admitted they were convinced to buy the products after seeing her photos, while others compared her to Megan Fox and suggested that sisters Gigi and Bella Hadid should also be included in future campaigns.
However, criticism was not absent either. Some commenters said they are tired of the constant use of celebrities in SKIMS advertisements, arguing that the brand is relying more on famous names than on the products themselves.
According to them, the focus used to be on the quality of the items, whereas now attention has shifted to celebrity-driven marketing.
