Rina Lipa, Dua Lipa’s younger sister, has launched a new campaign with ASOS, with the online fashion retailer publishing a series of photos in which she showcases various outfit combinations.
The 25-year-old dancer and model has previously been described as one of the “Gen Z It Girls,” and her latest photoshoot proves that she continues to hold that status.
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Rina Lipa will work with ASOS as Creative Director for Style Dilemmas, helping followers solve everyday style dilemmas through content published on TikTok and Instagram.
The role is based on the idea that many shoppers face “style dilemmas,” while Rina will offer solutions and inspiration through her fashion advice and outfit combinations.
The post’s caption read:
“Our Director of Style Dilemmas has just discovered the place with all the answers. Your summer wardrobe is now sorted, styled by @rinalipa.”
A similar role was previously held by Irish influencer Olivia O’Neill, known as ASOS’s Out of Office Director, who has now passed the baton to Rina.
In the video marking the launch of the partnership, Rina answers a phone call from Olivia, who tells her that she has left everything she needs for the new role on the desk.
In a series of posts published on ASOS’s Instagram, Rina appears in several stylish outfits. In one, she wears a yellow crochet mini dress decorated with silver fringe.
In another look, she models a loose-fitting silver mini dress paired with black slingback shoes, while wearing her brown hair down.
In another outfit, Rina appears in a brown halterneck top, denim shorts and Nike trainers as she poses lying on a blue rug.
It comes as no surprise that Rina was chosen for the role, as Tatler magazine previously described her as the “Gen Z It Girl you need to know.”
Before even turning 20, she had modelled for Red Valentino, collaborated with Nasty Gal and recently landed her first major role in a horror film.
