American investor Joshua Kushner has drawn international attention following reports linking him and his fund to a multibillion-dollar deal to acquire part of FIFA’s commercial rights, primarily those related to the World Cup.
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According to published information, Thrive Eternal, the fund established by Kushner, would be the lead investor in the project presented by FIFA President Gianni Infantino. The initiative envisages the creation of a new commercial structure that would be entrusted with managing the organization’s most profitable rights.
The reported deal has sparked considerable debate in international football, although not all of its details have been officially confirmed. In this context, the focus has shifted to Kushner, who ranks among the most prominent figures in venture capital in the United States.
Joshua Kushner is 41 years old and founded investment firm Thrive Capital in 2009, when he was just 25. He is also the brother of Jared Kushner, Ivanka Trump’s husband and President Donald Trump’s son-in-law.
In just over a decade, Kushner managed to turn Thrive Capital into one of the leading investment funds in the technology sector. The company now manages assets worth more than $60 billion.
His professional path has been based primarily on financing technology businesses with strong expansion potential. Thrive Capital was one of Instagram’s early investors, shortly before the platform was acquired by Facebook in 2012.
The company’s portfolio later expanded to include investments in major technology names, including OpenAI, Stripe and Spotify. Alongside this activity, Joshua Kushner was also a co-founder of health insurance company Oscar Health.
His investments also include Skims, the clothing brand created by Kim Kardashian, which has grown into one of the highest-valued companies in the fashion industry.
Seeking to expand beyond technology, Kushner founded Thrive Eternal, a fund focused on long-term investments and acquiring stakes in major companies and organizations in sports, media and entertainment. This is the fund mentioned in reports surrounding the FIFA project.
Although he is the younger brother of Jared Kushner, a former senior adviser during Donald Trump’s first administration, Joshua has pursued a different political and public profile. He is registered as a Democratic voter and, over the years, has funded Democratic Party candidates and initiatives, as well as various progressive causes in the United States.
For this reason, representatives of Thrive Capital have denied claims that Kushner’s possible involvement in the reported FIFA project is linked to the Trump administration or to political influence.
In his personal life, Joshua Kushner is the husband of supermodel and entrepreneur Karlie Kloss. They have two children and have for years been known as one of the most prominent couples in American business and fashion circles.
The international debate surrounding him intensified following claims that Kushner’s fund would lead the investment in a new structure called FIFA Forward Enterprise (FFE). According to reports, this entity would take over the management of television rights, sponsorships, licensing, ticket sales and other commercial activities related to the World Cup, while FIFA would continue to own the majority of shares.
The initiative has been strongly opposed by European football officials. They have raised concerns that the involvement of private capital in the management of commercial rights could transform how international football operates and increase pressure for greater revenues, harming the sporting interest.
As discussions continue, Joshua Kushner remains one of the most influential names in American venture capital, with considerable influence in technology and investment. The possibility of his involvement in a FIFA-related project has brought renewed attention to his public profile, career and investments.
