Online Trade in Macedonia Grows by 18.1%, Reaches €266 Million in First Quarter of 2026

The e-commerce sector in North Macedonia continues to expand, with domestic consumers spending €156 million on online platforms during the January-March 2026 period, according to an announcement by the Macedonian E-Commerce Association (MCEA).

The latest data from the National Bank of the Republic of Macedonia (NBRM) show that total online payments, excluding electronic money transactions, reached 16,355.96 million denars, or €265.95 million, in the first three months of 2026. This represents an 18.1% increase compared with the same period last year. The figure includes digital purchases by Macedonian citizens from e-commerce merchants both within and outside the country, as well as purchases by foreign consumers from online retailers in North Macedonia.

More specifically, domestic online sales businesses processed payments worth 9,608.64 million denars, equivalent to €156.24 million, during the quarter, marking a 16.5% increase compared with the previous year. Domestic cardholders contributed 8,617.27 million denars (€140.12 million), or 15% more than before, while international buyers spent 991.37 million denars, around €16.2 million, reflecting an impressive 32.5% jump. These figures highlight the growing ability of Macedonian online stores to attract customers from other countries.

Meanwhile, citizens of the country continue to be active shoppers on foreign retail websites, with transactions reaching 6,747.31 million denars, equivalent to €109.71 million, marking a 20.3% increase from the same period last year./Telegrafi/